Nike Basketball Camp at St. Catharines Collegiate

A former professional basketball player with international experience, now dedicated to developing the next generation of athletes. With a strong foundation from a successful career at the OCAA level, the transition into coaching has been seamless, bringing a wealth of knowledge and firsthand expertise to the court.

Extensive coaching experience includes leading teams in the London region, such as the Saunders Secondary School Senior Boys and Banting Secondary School Junior Boys basketball teams. As a certified personal trainer, the focus extends beyond just skill development—emphasizing elite ball handling, strength, speed, and overall conditioning to maximize athletic potential.

Currently training athletes across Europe at the club, professional, and amateur levels, as well as providing high-level skills development in Canada with Alpha Training London. Specializing as a shooting coach, strength and speed trainer, and overall basketball skills mentor, the mission remains clear: to elevate athletes to their peak performance through structured, high-intensity training.

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Coach Reuben Hasbenebi
Nike Basketball Camp Coach

Reuben Hasbenebi brings next-level energy, innovation, and a deep understanding of the game to Nike Basketball Camp. A standout player himself, Reuben competed at the prep level with Southwest Academy before going on to play university basketball for the University of Waterloo and later at the collegiate level with Fanshawe College.

Known as one of the top offensive trainers in the game, Reuben specializes in refining shooting mechanics and developing elite-level offensive moves and counters. His training style is modern, relatable, and designed to connect with today’s athletes—meeting them where they are while pushing them to reach their full potential.

Reuben understands the grind. He’s lived it. And now he’s committed to helping the next generation of players not only master the fundamentals but also adopt the mindset and work ethic it takes to succeed at the next level.